AI

Quentin O'Brien

AI is transforming medical affairs and driving engagement. To stay ahead, teams must embrace AI, upskill, and adapt. Read the full article for post-conference insights from the 202...

Simon Smith, Brian Fox

This POV examines how generative AI transforms pharma by boosting efficiency, enabling hybrid AI-human workflows, and paving the way for agentic AI to manage entire processes.

Mike Ott

Advancements in AI are transforming the paid search landscape, altering how users find information and interact with search engines. “AI Revolution: The Present and Future of Paid ...

Fontane Choi, Brad Einarsen

In Part 2 of our virtual influencers series, we transition from examining the role of virtual influencers to actively creating and cultivating a brand character of your own. Whethe...

Fontane Choi, Brad Einarsen

Explore the revolutionary world of virtual influencers in Part One of our series. These digital personas, powered by advanced generative AI, offer brands unparalleled control over ...

Shu Ito

With the potential for generative AI to enable natural player interactions in video games, "The Regulatory Tightrope: AI, Gaming, and Healthcare Marketing" explores the balancing a...

Ellen Cappellino, Ryan Slipakoff

“A Win for All: Four Ways AI Is Changing Market Access for the Better,” looks at how AI can improve healthcare by creating a more efficient and patient-centered experience for stak...

Dave Lougheed

Imagine a world where AI transcends traditional problem-solving to understand and respond to human emotions. This emerging era of “empathy engines” is set to transform how we expe...

Sharon Virtue

Capitalize on the seismic shifts in search technology with “Understanding GenAI Search and Its Impact on Pharma Marketing: Starting with Unbranded Content.” As generative AI introd...

Ryan Slipakoff

Balancing cost-efficiency while maintaining brand integrity presents a significant challenge in content creation. Standalone content factories and AI solutions often risk diluting ...

Ryan Slipakoff

Far from signaling the end, AI is transforming the role of pharma reps, turning them into tech-savvy advocates for better patient care. “Death of the Pharma Rep? AI Says ‘Not So ...

Ryan Slipakoff

Generative AI signifies a shift from the Information Age to the Wisdom Age, with the focus shifting from simple data gathering to the nuanced application of wisdom. This shift is c...

Simon Smith

Explore the transformative role of Generative AI in pharmaceutical marketing through Klick’s comprehensive perspective. Discover how AI-driven technologies enhance creativity, pers...

Amy Gómez

This POV outlines how generative AI can be leveraged to create marketing materials that promote health equity, emphasizing the importance of cross-cultural strategies in reaching d...

Mickey Lynch

Explore how Klick utilizes AI in healthcare strategy, including advanced tools like GPT-4 and Claude. Discover the practical applications of AI in marketing and how proprietary and...

Ryan Slipakoff

In this piece, we dive into the intersection of artificial intelligence and omnichannel marketing with the introduction of Genome Perspective. It offers a detailed look at how our ...

Alfred Whitehead

The ruling by the U.S. Copyright Office on using AI to create the work “Théâtre D’opéra Spatial” marks a pivotal shift in copyright law that underscores the urgency for businesses ...

Kamran Shah

Explore the world of generative AI with the second installment of our series, “Generative AI: A Guide for Life Sciences Professionals.” This article shifts focus to the strategic i...

Curt Basher, Kamran Shah

Discover the transformative potential of Generative AI in healthcare and life sciences with the first article in our series, “Generative AI: A Guide for Life Sciences Professionals...

Alfred Whitehead

Generative AI holds promise for reducing administrative burdens and enhancing clinical efficiency in healthcare. It can automate tasks like clinical paperwork, which allows clinici...

Sharon Virtue, Shu Ito

In this evolving era of AI, organizations face a critical choice: to allow or block AI web crawlers like GPTBot from accessing their websites for training purposes. At the heart of...

Alfred Whitehead

March 13, 2023

Watch Alfred Whitehead, Klick's EVP of Applied Sciences, as he takes us on a journey of what's now, near, and next in generative AI at the 2023 NextMed Health conference.

Tristan Harris

May 20, 2023

Tristan Harris, Co-founder and Executive Director of the Center for Humane Technology, sits down with us to discuss the ethical considerations in developing and using AI and prompt...

Tristan Harris

May 20, 2023

Tristan Harris, Co-founder and Executive Director of the Center for Humane Technology, discusses the challenges of advancing AI technology and emphasizes the need for proactive mea...

Tristan Harris

May 20, 2023

Delve into the complex motivations and dilemmas surrounding AI development as Tristan Harris, Co-Founder and Executive Director of the Center for Human Technology, shares insights ...

Suraj Kapa, Gautam Gulati

March 13, 2023

Dr. Gautam Gulati sits down with Suraj Kapa, Chief Medical Officer of TripleBlind, at NextMed Health and discusses the impact of artificial intelligence on healthcare and the poten...

Poppy Crum

November 5, 2018

Dr. Poppy Crum on harnessing the power of AI to enhance human capability, highlighting the need for thoughtfulness and physiological understanding.

Rachel Thomas

November 5, 2018

Dr. Rachel Thomas stresses the importance of having a working understanding of AI to better make decisions and assess value.

Rachel Thomas

November 5, 2018

Dr. Rachel Thomas addresses the misconception that big data sets are required for AI to yield insightful results.

Shafi Ahmed

November 5, 2018

Dr. Shafi Ahmed looks at the pace of change and technological convergence of AR, VR, and AI to make an educated guess about the availability of semi-autonomous robotics.