What you’ll learn:
Klick’s HCP AI FocusGroup™ tool enables oncology teams to test and refine messaging faster than traditional research methods.
Oncologists are highly engaged yet time-constrained, making rapid, data-driven insights essential for effective communication and market positioning.
HCP AI FocusGroup provides guidance on efficacy, safety, and competitive messaging, helping brands optimize their oncology engagement strategies before launch.
Understanding how oncologists respond to messaging is more critical than ever. With over 2,250 ongoing Phase 3 oncology trials and 85% of accelerated approvals in the last decade belonging to oncology, the need for rapid, data-driven decision-making has never been greater. However, traditional market research—focus groups, surveys, and real-world testing—is slow, costly, and often yields inconsistent insights.
What if you could test and refine your messaging using AI?
Introducing a Smarter Approach to HCP Insights
Klick’s HCP AI FocusGroup is an AI-driven tool that redefines how life sciences companies engage with HCPs. Built on Klick’s proprietary MedOcean™ data lake and powered by generative AI, the tool creates thousands of realistic HCP personas and their authentic reactions. By modeling the reactions of oncologists across specialties, demographics, and practice settings, HCP AI FocusGroup delivers validated, actionable feedback without the delays and expenses associated with conventional research.
Key Capabilities:
Persona-driven insights – AI-powered simulations that account for segment-specific behaviors and decision-making processes
Comparative message testing – Assess the impact of different messages across various audiences
Accelerated feedback loop – Get real-time insights without the delays of scheduling live research sessions
Cost-efficiency – Reduce the need for costly focus groups and iterative testing
Why It Matters for Oncology
Oncologists are among the most overwhelmed medical professionals, daily spending over an hour consuming medical content from journals, ASCO reports, and platforms like Medscape and Doximity. However, they are also pressed for time, balancing complex treatment decisions and evolving standards of care.
HCP AI FocusGroup helps teams refine oncology messaging before launch by:
Testing efficacy and safety positioning – Understand how oncologists perceive survival data, biomarker-driven therapies, and tolerability profiles
Analyzing competitive landscapes – Gain insights into how oncologists differentiate between treatments
Personalizing engagement strategies – Tailor messaging for experienced oncologists vs. younger specialists, who engage with digital platforms differently
The Future of Oncology Engagement Starts Now
With 66% of all FDA accelerated approvals since 2000 focused on cancer treatments, staying ahead of oncologist sentiment and market trends is mission-critical. HCP AI FocusGroup delivers the speed, scale, and precision needed to engage oncologists effectively—without the inefficiencies of traditional research.
If you’re ready to see how AI-powered insights can enhance your oncology strategy, let’s connect.
Author
JJ Mifsud
Vice President, Applied Artificial Intelligence
JJ Mifsud, Vice President, Applied AI, Klick, guides the Applied AI team in developing standardized implementations for generative AI-based automations and solutions, ensuring clients can navigate the evolving landscape safely. Fueled by a lifelong curiosity for emerging technologies, JJ is passionate about building responsible and effective AI applications. He combines deep technical expertise with a steadfast commitment to ensuring AI is leveraged securely and ethically—always striving to do it “the right way.”
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