Virtual Influencers Part Two: Creating Your Brand Character

Fontane Choi
Associate Director

Fontane Choi’s passion for understanding human behavior and motivation has driven her career—moving from the clinical psychology industry to public relations. After over eight years in PR, Fontane witnessed the evolution of media and growing demand for more digital content, working on integrated PR plans for CPG clients that leveraged influencer relations to support and amplify 360 campaigns. She joined Klick in January 2023 as an Associate Director of Influencer Marketing, bringing fresh innovative ideas to the forefront to leverage the power of influencer marketing within the pharma industry for clients. Her work with the team has resulted in over 60 influencer partnerships and over 200 pieces of content. With a constant pulse on social trends and platform capabilities, Fontane takes a social-first perspective in strategy development and challenges her team and clients to create compelling campaigns that resonate with their community while reaching business goals.

Brad Einarsen
SVP, Strategic Futures

Brad’s 17-year tenure at Klick has been punctuated by some rather good ideas, such as the Klick Wire, the social strategy practice started in 2012 now in its 13th year, and the Klick Comment Moderator, created in 2015, now updated with AI. There have also been some bad ideas, but we won’t dwell on those. His career spans 35+ years of digital and internet communications—he even attended HyperText ‘91, where Tim Berners-Lee publicly released the HTTP specification for the first time. An expansive mindset and interest in connecting threads mark Brad’s professional journey. He is currently trying to understand AI and its position in the pharma-marketing ecosystem (aren’t we all?).