Beyond SEO: How Generative Engine Optimization Is Redefining Digital Search in Pharma
Authored by Sharon Virtue
Author
Sharon Virtue
Vice President, SEO
Sharon brings over 20 years of search-marketing expertise to Klick and, in the last decade, has focused on best-practice SEO for life sciences clients. Her holistic approach integrates SEO and SEM, maximizing efficiencies and insights. As VP of SEO, Klick Health, Sharon oversees all SEO deliverables, and led her team in the global launch of Moderna’s COVID-19 vaccine, providing content and technical support in 50 countries and 29 languages. She integrates her team into website-build processes and collaborates across departments to ensure best-practice solutions. Sharon is dedicated to providing ongoing education for internal teams and thought leadership to clients.
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