Medical

Stakeholder Engagement Team

Klick’s Stakeholder Maturity Index (SMI) framework provides a structured approach to stakeholder engagement strategies. This checklist outlines the essential components for evaluat...

Stakeholder Engagement Team

Patients, care partners, advocacy groups, and even government agencies can be part of a holistic stakeholder engagement strategy. Does your ecosystem go beyond the expected? Use th...

Stakeholder Engagement Team

The Stakeholder Maturity Index (SMI) is a strategic tool designed to enhance stakeholder engagement by assessing four key areas: Stakeholder Identification, Competitive Landscape, ...

Stakeholder Engagement Team

The Stakeholder Maturity Index (SMI) Workbook is a comprehensive guide that helps organizations elevate their stakeholder engagement strategies. Designed to move you from basic, re...

Stakeholder Engagement Team

The Stakeholder Maturity Index (SMI) evaluates your organization’s KOL-engagement strategy and provides personalized insights to enhance stakeholder relationships. Take the quiz to...

Brad Aufderheide

The oncology landscape is undergoing a revolution, driven by cutting-edge innovations in personalized medicine, AI-powered decision-making, and earlier, more accurate cancer detect...

Nicole Watts, Sean Lim

In today’s competitive pharmaceutical landscape, trust is crucial. FDA research shows that HCPs are more likely to trust and prescribe when pharmaceutical promotional materials emp...

Tim Mitchell

Looking for actionable strategies to harness the influence of digital opinion leaders (DOLs) in healthcare? This article emphasizes transforming recognition of DOLs’ impact into pr...

Randi Goeckeler , Robert Groebel III

This article discusses how stakeholder engagement teams have shifted from more transactional functions to orchestrators of strategic partnerships. It highlights the importance of a...

Dane Lund, Marina Oraczewski, Jorge Durand

Part 2 of our 2024 ASCO key takeaways highlights major advancements in AI integration within oncology. Key themes included AI’s role in addressing established oncology challenges, ...

Tim Mitchell, Mike Melnick

Despite high aspirations, many medical affairs organizations struggle with omnichannel engagement due to knowledge gaps, commercial biases, and resistance to change. Klick’s MedXD™...

Value Access Reimbursement Team

Patient Support Programs (PSPs) are evolving to provide more personalized and data-driven assistance, significantly enhancing patient outcomes. These programs now feature seamless ...

Dane Lund, Marina Oraczewski, Jorge Durand

The 2024 ASCO Annual Meeting showcased significant advancements, emphasizing patient-centric innovation and integration of palliative care. Highlights included progress in immunoth...

Randi Goeckeler

Facing the challenge of effectively engaging with Key Opinion Leaders (KOLs) for long-term success, brands constantly quest to refine their strategies beyond mere transactions. Kli...

Tim Mitchell

This article sheds light on the evolving dynamics of social media within medical affairs, detailing the transition from passive observation to proactive engagement. Central to the ...

Bahar Ameri, Jessica Tsalikis, Jagpreet Kaur Maker, Kevin Pickering

This POV provides background context, details on the contents of the final guidance, and Klick’s recommendations for DTC TV and radio ads at any stage of the project lifecycle. On...

Cassandra Carroll

Navigating FDA regulations in pharmaceutical marketing is a nuanced journey that requires a delicate balance between impactful promotion and adherence to guidelines. In a new serie...

Jodie Grubb, MB Caschetta

Today, most PSPs are well equipped to address logistical barriers such as copay support and prior authorization assistance. Over time, they have evolved to include other aspects of...

Diana Nagel

Healthcare non-compliance has usually been defined as skipping appointments, not taking medications, and not eating well against HCP recommendations. But the pandemic has created t...

David Bowen, Alfred Whitehead

It's time for social media and machine learning to join the fight against COVID-19. Imagine if these tools were being used to analyze billions of data points a day to detect new va...

Randi Goeckeler

With many stakeholder interactions expected to remain virtual post-pandemic, creating a strategic Stakeholder Engagement Plan is critical. To help guide healthcare marketers into t...

Michael Lieberman

The COVID-19 pandemic has demonstrated how the application of scientific principles to policy making and business is no longer optional. How can businesses apply the scientific met...

Paul Desormeaux

During the global vaccine rollout, Klick Consulting and Applied Sciences took a keen interest in tracking the data and manually scraped daily case and death counts to understand th...