Reinventing the Playbook, Rare Disease is Different
4 Core Principles for Effective Outreach
Authored by Brad Aufderheide
There are many misconceptions about creating successful marketing programs in rare disease. Rare clients face unique challenges that require unique solutions.
So what exactly is the “rare approach?”
Despite these elements, many marketers still believe that the only difference between marketing a rare disease and other categories is the smaller target audiences and budgets.
Explore our perspective with our article “Cancer’s Rare Evolution: Why Oncology Is Borrowing from Rare Disease Playbooks" or take our quiz to separate the rare disease myths from the facts.
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