
From Strategy to Impact: Amplify Scientific Communication
Transform Your Engagement Strategy
Authored by Robert Groebel III
Digital opinion leader (DOL) engagement capabilities remain a work in progress for most medical affairs teams. However, DOLs are essential to enhancing an organization’s presence.
Based on our experience establishing DOL and omnichannel strategies, Klick has developed a simple maturity curve to help teams assess their current state and determine the steps forward. Guided by our 5P framework, we help our medical affairs clients amplify scientific exchange and achieve meaningful stakeholder interactions that drive lasting medical impact.
Follow the 5P framework step-by-step, assessing which tactics your organization already employs at each stage. As you progress, pinpoint the step that aligns with your current strategy and identify the one that represents your future goals.
We can help you navigate the distance between the two.
Step One: Profile
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Step Two: Plan
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Step Three: Partner
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Step Four: Participate
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Step Five: Prove
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Klick’s 5P framework for DOL engagement offers a strategic, compliant approach to establishing and strengthening your digital presence. Evaluating your current initiatives and goals is the first step in expanding your DOL relationships.
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As your trusted partners in life sciences commercialization, we combine a storied history in healthcare with the latest technologies to elevate every facet of your omnichannel strategy. From crafting engaging narratives to enabling data-driven decision-making, our integrated capabilities ensure you lead the way in transforming patient outcomes through digital health innovation.
Let’s create something transformative together.