From Strategy to Impact: Amplify Scientific Communication
Transform Your Engagement Strategy
Authored by Robert Groebel III
Digital opinion leader (DOL) engagement capabilities remain a work in progress for most medical affairs teams. However, DOLs are essential to enhancing an organization’s presence.
Based on our experience establishing DOL and omnichannel strategies, Klick has developed a simple maturity curve to help teams assess their current state and determine the steps forward. Guided by our 5P framework, we help our medical affairs clients amplify scientific exchange and achieve meaningful stakeholder interactions that drive lasting medical impact.
Follow the 5P framework step-by-step, assessing which tactics your organization already employs at each stage. As you progress, pinpoint the step that aligns with your current strategy and identify the one that represents your future goals.
We can help you navigate the distance between the two.
Step One: Profile
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Step Two: Plan
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Step Three: Partner
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Step Four: Participate
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Step Five: Prove
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Klick’s 5P framework for DOL engagement offers a strategic, compliant approach to establishing and strengthening your digital presence. Evaluating your current initiatives and goals is the first step in expanding your DOL relationships.
Author
Robert Groebel III
Strategic Stakeholder Expert
Robert Groebel has over 25 years of experience in healthcare innovation and strategy, defined by a deep commitment to advancing healthcare engagement, digital transformation, and data-driven decision-making. A recognized leader in driving transformative solutions, he has held pivotal positions, including Global VP of Medical Affairs Strategy at Veeva Systems, as well as global leadership roles at Boehringer Ingelheim and Shire. Over the years, Groebel has led efforts to optimize commercial and medical strategies across a wide range of therapeutic areas, including immunology, neurology, oncology, and rare diseases.
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