Bringing
the future of health to life
Great ideas shouldn’t be kept to themselves. Not if we want to make the world a better place. When we collaborate, we create opportunities to unlock true innovation. And spark the ideas that will change our future, for good.
Great ideas shouldn’t be kept to themselves. Not if we want to make the world a better place. When we collaborate, we create opportunities to unlock true innovation. And spark the ideas that will change our future, for good.
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Mapping Out Your Privacy-First Marketing Strategy
Mapping Out Your Privacy-First Marketing Strategy
Klick Partnership
The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience metrics for brands, marketers, and their agencies. This shift will have an acute impact on the approach life sciences companies will have to take to successfully promote their products online. In partnership with Google and Klick, the DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations, asking how they plan to adapt to the “privacy-first” era—and what’s ahead for audience targeting, tracking, and metrics.
