Culture and Strategy

Brad Aufderheide

The oncology landscape is undergoing a revolution, driven by cutting-edge innovations in personalized medicine, AI-powered decision-making, and earlier, more accurate cancer detect...

Vipul Shrivastava

Pharma is shifting from product-focused to customer-centric strategies. This piece explores how companies can redefine “customer” to include healthcare providers, patients, regulat...

Meredydd Hardie

A world without friction: instant results, flawless interactions, and effortless success. Sounds like a utopia, right? But in 2024, our obsession with this frictionless ideal coul...

Meredydd Hardie

In a world where the classic markers of success are rapidly dissolving, we’re stepping into an era where owning a VisionPro might trump buying a house and where chatting with an AI...

Meredydd Hardie

In today’s rapidly shifting economic and cultural landscape, particularly in pharma and healthcare, the tug-of-war between economic pragmatism and personal values is more pronounce...

Fontane Choi, Brad Einarsen

Explore the revolutionary world of virtual influencers in Part One of our series. These digital personas, powered by advanced generative AI, offer brands unparalleled control over ...

Devon Taylor

This comprehensive guide delves into gaming's significant role as a strategic tool in healthcare strategy and marketing. Highlighting four innovative methods of weaving gaming into...

Amy Gómez

This POV outlines how generative AI can be leveraged to create marketing materials that promote health equity, emphasizing the importance of cross-cultural strategies in reaching d...

Meredydd Hardie

Discover Klick Health’s 2024 cultural forces series, which unveils the key trends transforming pharma and healthcare. Dive into how cultural trends influence decisions and brand in...

Meredydd Hardie

Explore “Questioning Reality,” part one in Klick Health’s 2024 Cultural Forces series. The article examines how generative AI and misinformation are transforming perceptions of tru...

Betsy Csatorday, Dan Drexler, Destry Sulkes

Psychedelics—MDMA, ketamine, psilocybin, and LSD, amongst others—are breaking free of their party-drug baggage and gaining acceptance as serious medicine. There are currently 26 ps...

Dr. Robin Carhart-Harris

May 18, 2023

Dive into this thought-provoking exploration of the therapeutic impact of psychedelics with Dr. Robin Carhart-Harris, Director of Psychedelic Divison at Neuroscape.

Klick Consulting

Timing is everything, especially when it comes to the touchpoints between your brand and your customers. Combined with data science, behavioral science offers new windows into how...

Klick Consulting

COVID-19 accelerated a shift in the marketplace. While Ecommerce and “direct-to-consumer” are not new ideas, the pandemic years have encouraged consumers to blend digital and real-...

Samantha Dolin, Leslie Jamison

For many years we have seen the rise of consumerism in healthcare shifting us from being passive to active players in our own health. But the COVID-19 pandemic has forced many lega...

Brandi Hight Bank

As the U.S. Federal government makes unprecedented investments in vaccines, health equity is at the center of this response and much of the national conversation. Explore how to ad...

Diana Nagel

Healthcare non-compliance has usually been defined as skipping appointments, not taking medications, and not eating well against HCP recommendations. But the pandemic has created t...

Amanda Hunt

The cornerstone of the American dream is grounded in the myth of the self-made man. The idea that the individual is paramount. Will our experience with COVID-19 help us begin to re...

Meredydd Hardie

In the midst of 2024’s evolving societal dynamics, “Alone Together: Decoding the Paradox of Collective Isolation” casts a critical eye on the growing sense of isolation and self-re...

Meredydd Hardie

In today’s rapidly shifting economic and cultural landscape, particularly in pharma and healthcare, the tug-of-war between economic pragmatism and personal values is more pronounce...