Social and Creator Marketing

This curated collection demonstrates Klick’s expertise in Social and Creator Marketing, highlighting how healthcare brands can leverage community engagement, social platforms, and creator partnerships to drive meaningful connections and improve patient outcomes. From fostering brand loyalty to amplifying reach through brand content creators, learn strategies to harness the power of social media for tangible healthcare results.

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Virtual Influencers Part Two: Creating Your Brand Character

Fontane Choi, Brad Einarsen

In Part 2 of our virtual influencers series, we transition from examining the role of virtual influencers to actively creating and cultivating a brand character of your own. Whether it’s an anthropomorphic figure, an animated persona, or a more realistic digital creation, this guide offers a strategy for developing a character that resonates with your audience and aligns with your brand’s values. It highlights practical tips for nurturing your character into a true influencer capable of forging deep, authentic connections that enhance your brand’s presence and message. Part 2 is your guide for transforming a virtual presence into a powerful influencer with a lasting impact.

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Virtual Influencers Part One: Artificial People, Real Results

Fontane Choi, Brad Einarsen

Explore the revolutionary world of virtual influencers in Part One of our series. These digital personas, powered by advanced generative AI, offer brands unparalleled control over messaging and the ability to deeply resonate with diverse audiences. Discover how they navigate complex regulatory landscapes, provide cost-effective marketing solutions, and maintain high-engagement levels without compromising authenticity. This introduction sets the stage for further exploration in Part Two, where we’ll explore practical applications and real-world impacts.

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Audience vs Community

Amanda Scriver

The distinction between community and audience can be confusing because your community is a segment of your audience. Your community is where your most interested audience members go to connect with one another. As online communities continue to grow and dominate, marketers are switching from audience-building to community-building.

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