With 69% of Americans saying they would likely talk to their doctor if a creator discussed a treatment, partnering with individuals with a strong social following may be the best way to connect with your intended audience. Pharma marketers have been considering the impact of creators, and many have approached their MRL teams with the idea. However, only a few have been able to get programs in-market.
Take this quiz to determine if you’re ready to include creators in your brand strategy.
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