Authors
Sharon Virtue
Vice President, SEO
Sharon brings over 20 years of search-marketing expertise to Klick and, in the last decade, has focused on best-practice SEO for life sciences clients. Her holistic approach integrates SEO and SEM, maximizing efficiencies and insights. As VP of SEO, Klick Health, Sharon oversees all SEO deliverables, and led her team in the global launch of Moderna’s COVID-19 vaccine, providing content and technical support in 50 countries and 29 languages. She integrates her team into website-build processes and collaborates across departments to ensure best-practice solutions. Sharon is dedicated to providing ongoing education for internal teams and thought leadership to clients.
Shu Ito
Vice President, Science & Regulatory
Shu Ito has over 12 years of experience in promotional marketing and 15 years in medical and scientific communication. Shu is passionate about making complex information accessible by delivering clear messages to the right audience at the right time. With a PhD in cancer genetics, Shu excels at simplifying technical jargon and has developed strong communication and critical-thinking skills. As a lifelong gamer who’s enthusiastic about AI and tech, Shu explores how games can be used for education and engagement beyond entertainment.
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