Media

Explore a selection of thought leadership that dissects the media healthcare landscape. From advocating for the power of Extended Text Ads to TikTok's strides in brand safety—this is where the future is not just discussed but shaped. If you're invested in healthcare media, this collection is essential reading.

Article

A Quiet Collapse of a Cookieless Future

Kristy Quagliariello

Google’s cookie deprecation pause is reshaping pharma media strategy. This POV explains what it means now and how to stay prepared for what’s next.

Article

Google No Longer Deprecating Third-Party Cookies

Kristy Quagliariello

In a significant shift, Google has decided to maintain third-party cookies, reversing its previous plan to phase them out by the end of 2024. This decision follows feedback from va...

Article

GPTBot: To Block or Not to Block

Sharon Virtue, Shu Ito

In this evolving era of AI, organizations face a critical choice: to allow or block AI web crawlers like GPTBot from accessing their websites for training purposes. At the heart of...

Article

State of TikTok: Privacy, Security, and What It Means for Marketers

Klick Media

TikTok has become an integral part of healthcare social media ecosystems, and an important platform to consider when developing a marketing strategy. At the same time, there has be...

Article

Need to Know: 2023 Media Trends to Watch

Klick Media

The media landscape has evolved significantly over the past several years, presenting both exciting, new opportunities and ongoing challenges to marketers. To help life sciences ...

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While the thoughts curated above might represent the latest and most pertinent ideas in this area, they aren't the full extent of our catalogue.

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