Cutting Through the Noise: Oncology Engagement for the Digital Era

Oncology is advancing at full speed. With more than 2,300 Phase 3 trials underway and 85% of all accelerated FDA approvals in the past decade focused on cancer, scientific progress has never moved faster—or been more competitive.

But innovation alone isn’t enough. Getting life-saving therapies to patients requires a meaningful connection with the healthcare professionals who deliver them. And in today’s world, that connection is more complex than ever to earn.

A Profession Under Pressure

Oncologists navigate a daily workload that leaves little time for traditional engagement. On average, they work 10 hours a day, see over 18 patients, and dedicate just 35 minutes per visit. Outside the clinic, they spend an additional two hours on EHR tasks and still carve out more than an hour to consume medical content—primarily through trusted sources like NEJM, JCO, Medscape, ASCO, and, increasingly, medical podcasts. So, it’s no wonder that oncologists are facing high rates of burnout. 

When they engage on social media, they seek credible, peer-reviewed discussions. Channels like Sermo, Doximity, and LinkedIn have become part of their professional toolkit. And when it comes to content, the expectation is clear: make it relevant, accessible, and fast. 

With virtual attendance at conferences on the rise, half of oncologists turn to medical podcasts for updates, and 40% of oncologists move on if they can’t find the treatment information they need—we’ve entered a digital-first era of engagement.

Designed for the Digital Age

How can we access this already overstretched community for messaging insights without increasing their burden? Speed alone isn’t enough in a high-stakes category such as oncology. You need precise, predictive, and actionable insights. Klick’s HCP AI FocusGroup™ is an AI-powered simulation engine built for the realities of modern oncology. Instead of recruiting HCPs one at a time and waiting weeks for results, HCP AI FocusGroup is calibrated against real-world data to simulate thousands of detailed HCP personas. These virtual professionals reflect real clinical roles, specialties, behaviors, and digital preferences—giving life sciences teams the ability to test messaging strategies with diverse populations instantly.

The platform doesn’t just gather sentiment—it reveals behavioral drivers. How do community oncologists respond to comparative efficacy data? What safety narratives resonate most with academic specialists? Which messages risk losing attention altogether? 

Because when oncologists are moving fast, your strategy should too. Learn more about HCP AI FocusGroup here.