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Dive into a curated selection of POVs exploring the role of AI in healthcare. From ethical considerations to operational efficiencies and patient-centric applications, this collect...

This curated collection highlights Klick’s expertise in strategic planning across healthcare and life sciences. Diving into the transformative impact of AI integration, it illustra...

This curated collection highlights Klick’s expertise in Market Access, showcasing how AI and data-driven solutions remove barriers to access throughout the treatment journey. These...

Explore a selection of thought leadership that dissects the media healthcare landscape. From advocating for the power of Extended Text Ads to TikTok's strides in brand safety—this ...

Klick Strategy Team

Test your rare disease marketing knowledge. Discover myths, facts, and best practices for engaging patients early, addressing unmet needs, and effectively amplifying their voices.

Brad Aufderheide

Oncology is looking more and more like a rare disease in its treatment, with a shift towards hyper-personalized care and deploying digital tools that empower patients, advocates, a...

Klick Strategy Team

Discover the true impact of rare disease and the urgent need for innovation through data that challenges misconceptions and highlights unmet needs.

Klick Strategy Team

Review our recommendations for a unique approach to rare disease marketing to recognize the distinct challenges and nuances that set it apart from traditional healthcare marketing ...

Quentin O'Brien

AI is transforming medical affairs and driving engagement. To stay ahead, teams must embrace AI, upskill, and adapt. Read the full article for post-conference insights from the 202...

Edna Cheung

Email marketing is evolving with AI, personalization, and adjusting to more stringent data privacy. Stay compliant, engaging, and future-ready with these best practices.

Brian Kaiser

At Klick, we challenge conventional strategies by integrating data, technology, and humanistic approaches. Our "Difference-Making Strategy" series reimagines strategy as a dynamic,...

Simon Smith, Brian Fox

This POV examines how generative AI transforms pharma by boosting efficiency, enabling hybrid AI-human workflows, and paving the way for agentic AI to manage entire processes.

Lennie Kwan

Explore the Veeva-Salesforce split and discover what’s changing for each platform as they enhance AI, patient and HCP engagement, and solutions tailored for life sciences.