Culture and Strategy

Klick Strategy Team

Test your rare disease marketing knowledge. Discover myths, facts, and best practices for engaging patients early, addressing unmet needs, and effectively amplifying their voices.

Brad Aufderheide

Oncology is looking more and more like a rare disease in its treatment, with a shift towards hyper-personalized care and deploying digital tools that empower patients, advocates, a...

Klick Strategy Team

Discover the true impact of rare disease and the urgent need for innovation through data that challenges misconceptions and highlights unmet needs.

Klick Strategy Team

Review our recommendations for a unique approach to rare disease marketing to recognize the distinct challenges and nuances that set it apart from traditional healthcare marketing ...

Meredydd Hardie

In 2024, we predicted five cultural forces that would shape our world. Collective isolation, disruption, and prioritizing fiscal factors over values, these forces redefined how we ...

Brian Kaiser

At Klick, we challenge conventional strategies by integrating data, technology, and humanistic approaches. Our "Difference-Making Strategy" series reimagines strategy as a dynamic,...

Meredydd Hardie

Explore Klick’s 2025 cultural forces shaping healthcare and pharma, which offer insights to navigate change and prepare for the future with strategic foresight.

Meredydd Hardie

At the start of 2024, we predicted the five cultural forces that would shape the year. Take a look at how we did as we assess and evaluate the current landscape heading into 2025.

Amy Gómez, Devon Taylor, Diana Diament, Lisa Fritts

Explore the mental healthcare disparities in Hispanic communities, where cultural stigma leads to underdiagnosis and limited treatment. Gaming, a popular activity among Hispanics, ...

Brad Aufderheide

The oncology landscape is undergoing a revolution, driven by cutting-edge innovations in personalized medicine, AI-powered decision-making, and more.

Vipul Shrivastava

Pharma is shifting from product-focused to customer-centric strategies. This piece explores how companies can redefine “customer” to include healthcare providers, patients, regulat...

Meredydd Hardie

A world without friction: instant results, flawless interactions, and effortless success. Sounds like a utopia, right? But in 2024, our obsession with this frictionless ideal coul...

Meredydd Hardie

In a world where the classic markers of success are rapidly dissolving, we’re stepping into an era where owning a VisionPro might trump buying a house and where chatting with an AI...

Meredydd Hardie

In today’s rapidly shifting economic and cultural landscape, particularly in pharma and healthcare, the tug-of-war between economic pragmatism and personal values is more pronounce...

Fontane Choi, Brad Einarsen

Explore the revolutionary world of virtual influencers in Part One of our series. These digital personas, powered by advanced generative AI, offer brands unparalleled control over ...

Devon Taylor

This comprehensive guide delves into gaming's significant role as a strategic tool in healthcare strategy and marketing. Highlighting four innovative methods of weaving gaming into...

Amy Gómez

This POV outlines how generative AI can be leveraged to create marketing materials that promote health equity, emphasizing the importance of cross-cultural strategies in reaching d...

Meredydd Hardie

Discover Klick Health’s 2024 cultural forces series, which unveils the key trends transforming pharma and healthcare. Dive into how cultural trends influence decisions and brand in...

Meredydd Hardie

Explore “Questioning Reality,” part one in Klick Health’s 2024 Cultural Forces series. The article examines how generative AI and misinformation are transforming perceptions of tru...

Betsy Csatorday, Dan Drexler, Destry Sulkes

Psychedelics—MDMA, ketamine, psilocybin, and LSD, amongst others—are breaking free of their party-drug baggage and gaining acceptance as serious medicine. There are currently 26 ps...

Dr. Robin Carhart-Harris

2023年5月18日

Dive into this thought-provoking exploration of the therapeutic impact of psychedelics with Dr. Robin Carhart-Harris, Director of Psychedelic Divison at Neuroscape.

Klick Consulting

特にブランドと顧客との接点に関しては、タイミングがすべてです。 データ サイエンスと組み合わせることで、行動科学は、顧客が意味のある行動をどのように、特にいつ行うか、そしてそれをどのくらいの期間維持するかについての新しい窓を提供します。

Klick Consulting

COVID-19は市場の変化を加速させました。eコマースと「消費者直販」は新しいアイデアではありませんが、パンデミックの時代に、消費者は高度に洗練された方法でデジタル ショッピングと現実世界のショッピングを融合するようになりました。従来の直線的なカスタマー ジャーニーは、現実世界とデジタル空間の間をシームレスに移動する複雑な経路に変化しました。これらの変化に...

Samantha Dolin, Leslie Jamison

長年にわたり、ヘルスケアにおける消費者主義の高まりが、受動的から自分自身の健康における能動的なプレーヤーへと変化しています。しかし、COVID-19のパンデミックにより、ウイルスの感染拡大を制限し、最もケアを必要とする人々にリソースを集中させるため、多くの従来の障壁が取り除かれました。これにより、デジタルオプションへのアクセスが加速し、私たちの健康を管理する...

Brandi Hight Bank

米国連邦政府はワクチンに前例のない投資を行っているため、医療の公平性はこの対応の中心にあり、国民との会話の大部分を占めています。ワクチンの躊躇への対処方法、医療の公平性の向上、予防接種制度に対する信頼の強化、公衆衛生インフラの強化についてご覧ください。