Hispanics and Mental Health: Gaming as a Pathway to Self-Care

Amy Gómez, PhD
SVP, Diversity Strategy

Amy Gómez, a leader in cross-cultural marketing and a health-equity advocate, brings over 20 years of experience creating impactful communications for diverse US segments and developing global cross-cultural strategies. At Klick, she leads Cross-Cultural Strategy and Marketing, and drives Diversity, Equity, and Inclusion initiatives. An adjunct professor at CUNY, Amy holds advanced degrees from the University of Pennsylvania and Stanford, and is multilingual. She has been recognized for her contributions, receiving many awards, including the PM360 ELITE Transformational Leader and the Clio Health Innovator.

Devon Taylor
VP, Group Director, Strategy & Gaming Evolver

Devon has spent over 15 years winding her way through the advertising, nonprofit, education, and communication sectors. In her role at Klick, she’s living her wildest professional passion of bridging healthcare and gaming to deploy precise, impactful, and immersive advertising strategies around the world. She’s had the privilege of working across a variety of therapeutic areas, including dermatology, rare disease, mental health, neurology, and autoimmune conditions. She has been featured in MM+M and PRWeek, served as a juror for the D&AD New Blood Awards, and was a highlighted speaker at SXSW. You can catch her streaming her weekly Gaming x Health News in Brief on Twitch. @BrieflyDevon

Diana Diament
VP, Medical Strategy

Diana has 20 years of healthcare experience through her roles in medical strategy, clinical knowledge translation and clinical practice. As a medical strategist, she has helped build brands across various therapeutic areas including depression, bipolar disorder, schizophrenia, diabetes, multiple sclerosis and vaccines. She has experience developing clinical decision support tools to help standardize patient care for a wide range of medical specialities. In addition, Diana is a former practicing psychiatrist and is passionate about promoting the importance of mental health.

Lisa Fritts
VP, Strategy

Lisa Fritts is a key member of Klick’s Strategy team, bringing a wealth of experience from her career on the agency side. Transitioning from account services to brand strategy, Lisa has worked across a diverse range of industries, including consumer packaged goods, B2B and healthcare. Before joining Klick, she played pivotal roles at Ogilvy Health, focusing on an Rx to OTC switch with GSK Flonase, DTC launch for L’Oreal’s CeraVe skincare, Pfizer Consumer brands like their Pediatric portfolio, and global animal health brands for Zoetis PetCare. At Klick, Lisa has contributed to consumer and HCP initiatives in areas such as migraine (Nurtec), dermatology (Incyte/OPZELURA), and digital innovation for oncology (Merck). Lisa is known for her energy, humor, and love for cultural trends.