MedXD: Catalyzing a Medical Omnichannel Mindset via Experience Design
Authored by Tim Mitchell, Mike Melnick
Authors
Tim Mitchell
Managing Director, Medical Communications & Innovation
Tim architected Klick's Transformative Medical Agency Partner model, pushing beyond traditional boundaries with a blend of high-speed, high-science, and high-tech solutions to enable a modernized approach to achieving medical engagement excellence and impact. Leveraging Klick's technology DNA and innovative AI capabilities, his team has introduced groundbreaking approaches in medical omnichannel, social media, and scientific content development. With diverse global leadership experience and a PhD in pharmacology, Tim's strategic and innovative approach has uniquely positioned Klick at the cutting edge of medical communications.
Mike Melnick
SVP Experience Design, Strategy
Michael has led Klick’s User Experience Design practice since 2013 where he drives innovation, quality, and provides design leadership to both client-facing and internal teams. He constantly strives to support the craft’s mission by designing elegant solutions to balance the needs of both clients and their customers through thoughtful and empathetic solutions and approaches. Michael’s breadth of experience spans strategic experience design engagements, web application, native mobile app, and responsive website deliveries, and more. He ensures solutions are customer-centric and measurably effective by deploying robust and innovative Experience Design research and design methodologies.
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