The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience metrics for brands, marketers, and their agencies. This shift will have an acute impact on the approach life sciences companies will have to take to successfully promote their products online. In partnership with Google and Klick, the DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations, asking how they plan to adapt to the “privacy-first” era—and what’s ahead for audience targeting, tracking, and metrics.

Mapeando sua estratégia de marketing de privacidade em primeiro lugar

24 de novembro de 2020

Autores

Alison Hoskinson

Alison Hoskinson
Consultor sênior, Evolution Road


Andrew Miller

Andrew Miller
EVP, Ativação Digital, CMI Media Group


Asaf Evenhaim

Asaf Evenhaim
CEO, Veeva Crossix

Asaf is the CEO of Veeva Crossix and leads the development of Veeva Data Cloud. Under Asaf's leadership, Crossix delivers best-in-class solutions to help health brands maximize marketing effectiveness, across channels.


Brendan McHenry

Brendan McHenry
Vice-presidente sênior, Vendas e Estratégia, Mídia de Linha de Saúde


Chris Neuner

Chris Neuner
Diretor de estratégia, PulsePoint


Kamran Shah

Kamran Shah
EVP, Entrega e Soluções


Neha Khanna

Neha Khanna
Chefe global de privacidade de anúncios, Google


Peter Stark

Peter Stark
Vice-presidente e gerente geral, marketing omnicanal, IQVIA


Sean Mario

Sean Mario
Vice-presidente sênior, receita digital, WebMD


Sundar Ganapathy

Sundar Ganapathy
Parceiro associado, McKinsey & Company

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