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In Part 2 of our virtual influencers series, we transition from examining the role of virtual influencers to actively creating and cultivating a brand character of your own. Whether it’s an anthropomorphic figure, an animated persona, or a more realistic digital creation, this guide offers a strategy for developing a character that resonates with your audience and aligns with your brand’s values. It highlights practical tips for nurturing your character into a true influencer capable of forging deep, authentic connections that enhance your brand’s presence and message. Part 2 is your guide for transforming a virtual presence into a powerful influencer with a lasting impact.