コミュニティ管理
このコレクションは、製薬およびライフサイエンス業界に関連する、コミュニティ管理および社会カスタマーケア部門における未開拓の機会を紹介しています。
Chiderah Sunny
First in the Rethinking Influence: Signals, Systems, and Strategy series, this piece reframes pharma’s influencer model as built on trust and continuity rather than speed.
Brian Kaiser, Amanda Kleinberg, Jessica Botting
Part of Klick’s Difference-Making Strategy series, explore how PR, influence, and strategy evolve when brands focus on earning attention, not just buying it.
Cassandra Carroll, Bahar Ameri
The FDA is scrutinizing celebrity pharma ads. Learn how Klick ensures compliance by balancing authenticity, risk communication, and efficacy claims in influencer marketing.
