Media

Google’s cookie deprecation pause is reshaping pharma media strategy. This POV explains what it means now and how to stay prepared for what’s next.

In a significant shift, Google has decided to maintain third-party cookies, reversing its previous plan to phase them out by the end of 2024. This decision follows feedback from va...

In this evolving era of AI, organizations face a critical choice: to allow or block AI web crawlers like GPTBot from accessing their websites for training purposes. At the heart of...

TikTok has become an integral part of healthcare social media ecosystems, and an important platform to consider when developing a marketing strategy. At the same time, there has be...

The media landscape has evolved significantly over the past several years, presenting both exciting, new opportunities and ongoing challenges to marketers. To help life sciences ...