Imagine seeking a parade of doctors and specialists before you finally get a diagnosis. You know something is wrong, but these experts can’t figure it out. So, you spend days, weeks, and even years experiencing misdiagnoses, countless doctor visits, and ineffective treatments.
For around 30 million Americans—and approximately 300 million patients worldwide—this is their reality. Rare disease patients and their care partners are overly familiar with the complicated journey to diagnosis.
Rare disease patients and communities face unique challenges that demand equally unique solutions. Yet, too often, rare diseases are approached like any other category—just with smaller target audiences and budgets. This mindset overlooks the nuances required for success in these specialized markets.
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