The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience metrics for brands, marketers, and their agencies. This shift will have an acute impact on the approach life sciences companies will have to take to successfully promote their products online. In partnership with Google and Klick, the DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations, asking how they plan to adapt to the “privacy-first” era—and what’s ahead for audience targeting, tracking, and metrics.

プライバシーファーストのマーケティング戦略のマッピング

2020年11月24日

著者

Alison Hoskinson

Alison Hoskinson
シニアコンサルタント、Evolution Road


Andrew Miller

Andrew Miller
EVP、デジタルアクティベーション、CMIメディアグループ


Asaf Evenhaim

Asaf Evenhaim
CEO、Veeva Crossix

Asaf is the CEO of Veeva Crossix and leads the development of Veeva Data Cloud. Under Asaf's leadership, Crossix delivers best-in-class solutions to help health brands maximize marketing effectiveness, across channels.


Brendan McHenry

Brendan McHenry
ヘルスラインメディア、セールス&戦略担当SVP


Chris Neuner

Chris Neuner
最高戦略責任者、PulsePoint


Kamran Shah

Kamran Shah
EVP、デリバリー&ソリューション


Neha Khanna

Neha Khanna
Google、広告プライバシー担当グローバル責任者


Peter Stark

Peter Stark
IQVIA、オムニチャネルマーケティング担当副社長兼GM


Sean Mario

Sean Mario
SVP、デジタル収益、WebMD


Sundar Ganapathy

Sundar Ganapathy
アソシエイトパートナー、マッキンゼー・アンド・カンパニー

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