プライバシーファーストのマーケティング戦略のマッピング

Alison is a Senior Consultant at Evolution Road and has spent nearly 15 years in pharmaceutical marketing, with a specific focus on digital strategy and solutions. Her experience spans digital channel planning and optimization to website and app development, working with clients such as Merck, BMS, and Amgen, among others.

Andrew is the SVP, SEM & Emerging Media, overseeing CMI/Compas's SEM, SEO and Programmatic Departments. With over 12 years experience, Andrew is responsible for overseeing channel best practices, departmental growth and capabilities, thought leadership, collaboration and innovation across his teams.

Asaf is the CEO of Veeva Crossix and leads the development of Veeva Data Cloud. Under Asaf's leadership, Crossix delivers best-in-class solutions to help health brands maximize marketing effectiveness, across channels.

Brendan is the SVP of Sales & DTC Strategy at Healthline and has a passion for healthcare marketing. Previously, he led sales efforts for pharmaceutical, OTC, and other health-related marketers working with top-tier clients at companies, such as HealthiNation and ValueClick.

Chris is the Chief Strategy Officer at PulsePoint, a technology company using real-time data to accelerate health marketing. Chris previously held several key commercial leadership positions at QualityHealth and founded the agency Greater Than One to provide interactive marketing services to health clients.

Neha is the Global Head of Ads Privacy at Google and leads ads privacy for Google's global business organization. Primary focus is to drive trust in the open internet through safe and sustainable monetization and helping customers succeed in a privacy-focused way. Neha has over 12 years experience in advertising and an MBA in Marketing.

Peter is the VP and General Manager of omnichannel marketing at IQVIA and has over 20 years of consulting and industry experience in the global and U.S. healthcare markets. His areas of expertise include omnichannel strategy and solutions; sales, marketing and brand strategy for maximizing customer engagement; and driving business impact.

Sean oversees WebMD's digital revenue delivery organization that includes sales operations, client delivery, and revenue recognition for all direct sales to the pharma, provider, and CPG business segments. Prior to this role, Sean served in a number of technology and operational capacities at WebMD since 2006.

Sundar is an Associate Partner at McKinsey & Company, where he advises pharmaceutical and consumer health companies on driving sustainable growth through digital/omni-channel marketing & sales strategy. Sundar focuses on bringing together the power of data science, experience design and marketing technology to help brands better respond to their customers' needs and drive better commercial outcomes.