Introducing Difference-Making Strategy

What you’ll learn:

What’s the strategy behind Strategy?

Strategy is more fluid than ever across a landscape where market signals are more prolific and immediate. Traditional approaches that served us well in a linear, campaign-centric environment are no longer optimal.

Curated by Brian Kaiser, EVP, Head of Strategy, Klick has launched the Difference-Making Strategy series, explorations that reveal what happens when you dissect your craft…and then rewire it.

These conversations reveal how Klick is adapting its approach to Strategy to lead the way in a rapidly evolving marketplace. From gaming to AI, storytelling to experiences, our expectations of strategy are growing to include more than ever before.

At Klick, we see the world a bit differently.

We often encounter clients who need playbooks that have yet to be written. Whether it’s to help reshape a market or introduce a new therapeutic approach, we look at these challenges from all angles to maximize the commercial potential.

You can safely say that we’ve always been obsessed with the art and science of Strategy. Our clients’ success depends on it, as they entrust us with bringing their innovations to the world. But what happens if it's Strategy that needs reinvention? More than ever, Strategy must be practiced more dynamically. It needs to live in every action, not just the broad strokes in a PowerPoint presentation. Strategy is more than bold imperatives and customer segmentation—it is the art (and science) of choice. It’s the why behind the decisions we make and the actions we take in pursuit of our objectives.

And that elusive part, the why, is more fluid than ever across a landscape where market signals are more prolific and immediate. Traditional approaches that served us well in a linear, campaign-centric environment are no longer optimal. The market is changing fast, and, in the immortal words of Wayne Gretzky, strategy needs to skate to where the puck is heading.

For this reason, the power of data and technology—once kept in the background—now demands a seat at the table, working hand-in-hand with a human-centered approach for a seamless blend of innovation. In doing so, we might shift its application from a retrospective to a more prospective lens—considering a range of what could be as opposed to a more limited view of what we propose should be.

In our view, the strategy practice itself is at an inflection point, a moment ripe for reinvention. If Strategy seeks to become more expansive, dynamic, and responsive, we must rewrite the playbook on which it is based.

Introducing “Difference-Making Strategy,” a series of explorations that reveal what happens when you dissect your craft and then rewire it.

It’s an all-you-can-eat buffet of what-ifs.

What if you integrated gaming mechanics into how we think about the customer experience?

What if you created AI personas of your audience to reimagine the art of segmentation?

The list goes on and on.

Typically, this would happen behind closed doors, but because we tend to do things a bit differently, we won’t keep this exploration to ourselves. We’re inviting you to join us in the conversation.

As we challenge ourselves to think differently, we encourage you to take a front-row seat to watch us rip apart assumptions that may no longer ring true.

Each installment will represent a dialogue among the brightest strategic minds from all corners of our agency. We will move beyond the buzzwords alongside those wrestling with the most provocative and confounding questions. It’s all part of our relentless search for the difference-making approaches needed in today’s rapidly evolving marketplace.

We hope this dialogue will raise expectations so we can meet the moment our industry is facing. Our passion is using the opportunity to hack the boundaries of health, sharpening all the tools we’ll need along the way.

Look forward to more Difference-Making Strategy conversations in the near future or reach out to connect with Brian and his team today.