El futuro de los programas de apoyo al paciente

Jodie has 30 years of experience in pharmaceutical marketing with a focus on market access stakeholders (patients, payers, pharmacies, health systems, and providers). She specializes in developing Patient Support Programs (PSPs) with experience across a broad range of disease states and patient types. Supplemented with a background in nursing, her experience provides her with a strong foundation for developing content strategies that drive brand growth and achieve client goals.

MB is a market access content specialist, science writer, and health journalist with more than 20 years' experience in the pharmaceutical industry. MB has worked in a variety of creative and strategic capacities across the industry, specializing over the past decade in payer strategy. She has also published her work in the New England Journal of Medicine, New Scientist Magazine, the SIECUS Report, and the Chronicle of Higher Education, among others. She is the author of two short story collections, a novel, and a forthcoming book of essays.