Marketers are entering a new era as the availability of data-reliant media declines. This evolution stems from a combination of factors: (1) emerging consumer privacy legislation like the California Consumer Privacy Act (CCPA); (2) a reduction in 1st party cookie lifetimes; and (3) the blocking of 3rd party cookies. This Klick Point of View (POV) identifies how these changes impact media planning, buying, and optimization in life sciences. It is designed to help healthcare marketers update best practices to help ensure their brands continue reaching relevant audiences.

Mejores prácticas de privacidad para los medios de atención médica

Creado por Sam Rowe, Sean Perkins

11 de febrero de 2020
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Etiquetas

Autores

Sam Rowe

Sam Rowe
Director asociado, Estrategia y planificación de medios

Sean Perkins

Sean Perkins
Vicepresidente, Estrategia y Planificación de Medios

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