The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience metrics for brands, marketers, and their agencies. This shift will have an acute impact on the approach life sciences companies will have to take to successfully promote their products online. In partnership with Google and Klick, the DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations, asking how they plan to adapt to the “privacy-first” era—and what’s ahead for audience targeting, tracking, and metrics.

Mapeo de su estrategia de marketing de privacidad en primer lugar

24 de noviembre de 2020

Autores

Alison Hoskinson

Alison Hoskinson
Consultor sénior, Evolution Road


Andrew Miller

Andrew Miller
EVP, Activación digital, CMI Media Group


Asaf Evenhaim

Asaf Evenhaim
Director ejecutivo, Veeva Crossix

Asaf is the CEO of Veeva Crossix and leads the development of Veeva Data Cloud. Under Asaf's leadership, Crossix delivers best-in-class solutions to help health brands maximize marketing effectiveness, across channels.


Brendan McHenry

Brendan McHenry
Vicepresidente Sénior, Ventas y Estrategia, Healthline Media


Chris Neuner

Chris Neuner
Director de Estrategia, PulsePoint


Kamran Shah

Kamran Shah
EVP, Entrega y Soluciones


Neha Khanna

Neha Khanna
Jefe global de Privacidad de Anuncios, Google


Peter Stark

Peter Stark
Vicepresidente y gerente general, Marketing omnicanal, IQVIA


Sean Mario

Sean Mario
Vicepresidente Sénior, Ingresos Digitales, WebMD


Sundar Ganapathy

Sundar Ganapathy
Socio asociado, McKinsey & Company

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