The Future Is Responsive Search Ads (RSAs), But Is That A Good Thing?
Authored by Mike Ott
Author
Mike Ott
VP, Paid Search (SEM)
Mike has been working in the field of search marketing almost since its inception. With over 20 years of experience working in search marketing, Mike is a veritable whiz when it comes to efficiently developing and delivering exceptional SEM campaigns. Working at Klick for the last 16 years, Mike has helped healthcare brands like Actos, Suboxone, and Pradaxa exceed all previous results in search from both a cost efficiency and quality standpoint. Mike brings with him a background in building and optimizing engagement-focused and revenue growth SEM campaigns.
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