Google’s plan to eliminate 3rd party cookies within the next two years is expected to significantly impact the healthcare marketing industry. This latest Klick Health Point of View (POV) examines Google’s recent announcement, as well as the rise of consumer privacy laws like the California Privacy Act (CCPA), and provides life sciences marketers with key insights on how to adapt their marketing strategies to reach the right audiences.

The End of the Third-Party Cookie

February 11, 2020

Authors

Kamran Shah

Kamran Shah
EVP, Delivery & Solutions

Kamran has led multiple award-winning teams in engineering, product management, and marketing. Holding over 20 patents, his experience spans business-to-business and agency environments and he is passionate about transforming teams to successfully adopt technologies and business innovations.


Sonya Svaty

Sonya Svaty
SVP, Media Strategy & Planning

Sonya has more than 20 years of media planning experience and has developed extensive expertise in leading media teams across all channels, including national and local television, digital display and video (including programmatic), print, SEM, OOH, and radio. Sonya believes analytics is the foundation for data-driven, strategic media plans and her passion for media enables her to provide clients with industry-leading and innovative solutions that drive results.

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