The shift away from (browser-based) cookies by Apple, Firefox, and Google has ushered in a new era of targeting and audience metrics for brands, marketers, and their agencies. This shift will have an acute impact on the approach life sciences companies will have to take to successfully promote their products online. In partnership with Google and Klick, the DHC Group interviewed more than 20 leading digital marketing experts from ad tech, data firms, agencies, publishers, and pharmaceutical organizations, asking how they plan to adapt to the “privacy-first” era—and what’s ahead for audience targeting, tracking, and metrics.

Authors

Alison Hoskinson

Alison Hoskinson
Senior Consultant, Evolution Road


Andrew Miller

Andrew Miller
EVP, Digital Activation, CMI Media Group


Asaf Evenhaim

Asaf Evenhaim
CEO, Veeva Crossix

Asaf is the CEO of Veeva Crossix and leads the development of Veeva Data Cloud. Under Asaf's leadership, Crossix delivers best-in-class solutions to help health brands maximize marketing effectiveness, across channels.


Brendan McHenry

Brendan McHenry
SVP, Sales & Strategy, Healthline Media


Chris Neuner

Chris Neuner
Chief Strategy Officer, PulsePoint


Kamran Shah

Kamran Shah
EVP, Delivery & Solutions


Neha Khanna

Neha Khanna
Global Head of Ads Privacy, Google


Peter Stark

Peter Stark
VP & GM, Omnichannel Marketing, IQVIA


Sean Mario

Sean Mario
SVP, Digital Revenue, WebMD


Sundar Ganapathy

Sundar Ganapathy
Associate Partner, McKinsey & Company

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