Authors
Sam Rowe
Associate Director, Media Strategy & Planning
A passionate 360 media strategist best known for his consulting work with Fortune 500 brands looking to improve media ROI. In his 10 year tenure as a media professional, Sam has worked across many different product categories and has a great deal of experience with both HCP and Consumer media strategies, touching many of the pharmaceutical verticals including rare cancer, respiratory, COVID-19 vaccine/rapid testing, travel vaccine, diabetes, oral care, anesthesia and gastro. With a track record for winning awards in media innovation coupled with his background in data science, Sam is best known for ensuring that each dollar invested into media is maximizing a return.
Sean Perkins
VP, Media Strategy & Planning
A multi-time, award-winning media and marketing communications professional with 17+ years experience, Sean is well known in the industry for delivering several marketing-firsts. Having supported multiple major national tier-1 brands, Sean's recognized successes of those programs were translated into an elected role with IAB Canada in 2017, co-chairing the emerging platforms initiatives for the industry writ-large.
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