Marketers are entering a new era as the availability of data-reliant media declines. This evolution stems from a combination of factors: (1) emerging consumer privacy legislation like the California Consumer Privacy Act (CCPA); (2) a reduction in 1st party cookie lifetimes; and (3) the blocking of 3rd party cookies. This Klick Point of View (POV) identifies how these changes impact media planning, buying, and optimization in life sciences. It is designed to help healthcare marketers update best practices to help ensure their brands continue reaching relevant audiences.

Healthcare Media Best Practices for Privacy

Authored by Sam Rowe, Sean Perkins

February 11, 2020

Authors

Sam Rowe

Sam Rowe
Associate Director, Media Strategy & Planning


Sean Perkins

Sean Perkins
VP, Media Strategy & Planning

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