There's No "I" in Partner
November 8, 2023
In an increasingly fragmented, complex, fast-paced, and AI-driven world, the idea of a true "partnership" is more critical than ever for agencies, media & tech partners, and the client. While effectively managing campaigns is now considered table stakes, the ones that understand to their core the key ingredients for true success will receive the coveted title - "partner". "Vendor" status awaits those that do not. Does your team have all the ingredients?
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