Oncology

Oncology is advancing at an extraordinary and overwhelming pace. This collection explores what that means for everyone touched by cancer, from patients navigating complex treatments to the oncologists charting a course through unprecedented scientific progress, and how life sciences marketers can meet the moment with clarity, empathy, and purpose.

Artigo

Bispecifics Have Cleared the First Hurdle

Ronald Deng, Shana Gunderson Hua

Now that bispecifics have cleared the clinical bar, explore how reimbursement risk, care-setting economics, and payer confidence will determine which therapies scale.

Artigo

The New Frontier of Cancer Care: Six Forces Reshaping Oncology

Brad Aufderheide

Explore the macro trends reshaping oncology, from the pace of FDA approvals and liquid biopsy to AI, and what each means for pharma brand teams.

Artigo

Innovation with Purpose: Patients and the Cancer Community at the Heart of ASCO 2025

Jorge Durand

Read how ASCO 2025 spotlighted breakthrough innovations and their impact on the cancer care community—and what it means for teams shaping the future of oncology.

Artigo

Navigating Oncology’s New Era: A Day in the Life of Today’s Oncologist

Brad Aufderheide, Alexander Levine

Understand how life sciences leaders can ease the cognitive and emotional load oncologists face amid data overload, burnout, and nonstop decision-making.

Artigo

Emerging Trends: Time Toxicity in Oncology

Dane Lund, Jorge Durand

It’s time to consider how the hidden burden of time toxicity shapes cancer care. Explore why addressing it can unlock better outcomes, equity, and a positive brand experience.

Artigo

Cutting Through the Noise: Oncology Engagement for the Digital Era

JJ Mifsud, Brad Aufderheide

Oncology engagement is evolving. Learn how AI, real-world data, and digital behaviors are reshaping how we connect with time-pressed HCPs in a fast-moving field.

Artigo

Health Tech and the Fight for Cancer Equity: Breaking Barriers in Cancer Care

Amy Gómez

See how AI, telemedicine, and digital screening are transforming cancer care—and why true equity demands broadband access, trust, and systemic investment.

Artigo

Beyond Focus Groups: AI Simulation for Smarter Oncology Insights

JJ Mifsud

Focus groups can’t keep pace with the urgency of oncology. AI-driven simulations are changing the game—delivering insights on how oncologists respond to efficacy, safety, and compe...

Artigo

Cancer’s Rare Evolution: Why Oncology Is Borrowing from Rare Disease Playbooks

Brad Aufderheide

Oncology is looking more and more like a rare disease in its treatment, with a shift towards hyper-personalized care and deploying digital tools that empower patients, advocates, a...

Vídeo

Understanding the Unspoken Burden of Time Toxicity

Rahul Banerjee, Jasmine Singh

20 de maio de 2025

In this interview, Klick Health’s Jasmine Singh sits down with Dr. Rahul Banerjee from Fred Hutchinson Cancer Institute to discuss the concept of “Time Toxicity” in cancer care. Th...

Vídeo

Charting the Future of Colorectal Cancer

Scott Kopetz, Jasmine Singh

24 de março de 2025

Jasmine Singh, EVP Medical Strategy, Klick Health, sits down with Dr. Scott Kopetz from MD Anderson to talk about minimal residual disease and why cancer that doesn’t show up on a ...

Vídeo

Why AI is a Catalyst for Better Cancer Care

Jasmine Singh, Sanjay Juneja

30 de abril de 2026

Jasmine Singh, EVP, Medical Strategy – Growth and Innovation, Klick Health, sits down with Dr. Sanjay Juneja, practicing hematologist and oncologist, to talk about where AI is alre...

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