Check out a curated compilation focusing on the intersection of healthcare and omnichannel strategy. This collection showcases Klick's expertise in crafting seamless patient experiences across multiple touchpoints. From the nuances of AI and data analytics integration to personalized healthcare journeys, this is your go-to resource for thriving in a digital healthcare ecosystem.

Ryan Slipakoff and Stacy Stone show how pharmaceutical companies can use strategies from the luxury hospitality industry to elevate their omnichannel marketing.

Ryan Slipakoff

Empowering Every Touchpoint

“Mastering the Transition: The CRM Rivalries Reshaping Healthcare,” analyzes the impending split between CRM giants Veeva and Salesforce, marking a pivotal shift in healthcare technology. It explores the strategic opportunities arising from this division, highlighting new product launches, AI integration, and the implications for life sciences companies. By examining the evolving market dynamics, this paper provides a framework for organizations to navigate these changes effectively, emphasizing the importance of proactive decision-making and strategic alignment. 

Lennie Kwan

Mastering the Transition: The CRM Rivalries Reshaping Healthcare

Despite high aspirations, many medical affairs organizations struggle with omnichannel engagement due to knowledge gaps, commercial biases, and resistance to change. Klick’s MedXD™ approach transforms these challenges into practical, actionable steps, creating impactful “Aha!” moments that shift teams from intimidation to motivation. Utilizing Klick’s Experience Design (XD) expertise, medical teams can craft personalized, efficient, and effective interactions with healthcare professionals through methods like card sorting, rapid prototyping, and usability testing. Read more to uncover how these techniques can positively impact medical engagement strategies and internal processes, helping foster a true omnichannel mindset.

Tim Mitchell

Mike Melnick

MedXD: Catalyzing a Medical Omnichannel Mindset via Experience Design

Explore how Klick’s innovative approach to data integration transformed a leading pharmaceutical brand’s engagement with healthcare professionals (HCPs). This insightful case study delves into overcoming fragmented data landscapes in the pharmaceutical industry. Discover strategic solutions that transcend traditional data-analysis methods, involving AI and advanced analytics for improved decision-making and personalized HCP engagement. Learn how cross-disciplinary collaboration and a focus on operational agility led to significant market impact and brand growth—essential reading for industry professionals seeking to enhance marketing effectiveness through data-driven strategies.


Omnichannel Enablement Team

Integrated Intelligence: Crafting Superior HCP Strategies with AI Analytics

This latest case study delves into the revolutionary impact of Brand 360 on the life sciences industry. It unveils how Brand 360 harnesses enterprise data and market insights to drive operational excellence, enhance customer engagement, and boost revenue. By focusing on the strategic use of AI tools like the Last Mile Optimizer and the Next Best Investment Engine, the analysis shows how these technologies transform complex data into actionable strategies. Brand 360 exemplifies the crucial role of data-driven decision-making in addressing healthcare challenges, offering a detailed blueprint for success in the fast-paced world of life sciences.

The Future of Data Strategy: How Brand 360 is Rewriting the Rules in Life Sciences

Explore the concept of data delusion in healthcare marketing and discover how a brand 360 can transform data-rich strategies into insight-driven success. This article offers insights on forming a focused hypothesis, selecting precise data, and understanding the healthcare ecosystem. Learn how Klick’s AI-driven methods and comprehensive analysis lead to smarter investments and impactful outcomes in healthcare brand strategies.


The Danger of Data Delusions: Uncovering Meaningful Insights for Life Sciences

 In the complicated world of marketing technology, having a diverse set of tools isn’t enough. The focus should be on combining potent technologies with a precise strategy to yield tangible outcomes and elevated customer experiences. How do we transform raw technological potential into strategic solutions that resonate with your organization’s core objectives? 

This POV from Klick Transformation & Omnichannel CX provides insightful strategies, actionable solutions, and a comprehensive understanding, offering a roadmap to navigate the intricate landscape of marketing technology with confidence and precision.


From Tech-First to Impact-First: Unlocking Value from Marketing Tech Investments

Too often, life sciences brands feel major investments in platforms, data, and services miss the mark on their real needs. Meanwhile, enterprise stakeholders typically feel that brand teams lack expertise to properly utilize the tools provided; they see unrealistic demands without concern for pragmatism or trade-offs. This gap in understanding often stems from prioritizing short-term brand goals versus long-term enterprise timelines, resulting in disjointed customer experiences, inefficient processes, and wasted budgets.  

What’s needed is a bridge—someone who understands both worlds—and is capable of being an integrated commercialization partner focused on pragmatic solutions to drive real impact.
 
At Klick Health, we are that bridge.


Omnichannel

Empowering Every Touchpoint

Mastering the Transition: The CRM Rivalries Reshaping Healthcare

MedXD: Catalyzing a Medical Omnichannel Mindset via Experience Design

Integrated Intelligence: Crafting Superior HCP Strategies with AI Analytics

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