Market Access

This curated collection highlights Klick’s expertise in Market Access, showcasing how AI and data-driven solutions remove barriers to access throughout the treatment journey. These pieces offer actionable strategies to drive sustainable, patient-centered innovations across the healthcare ecosystem, from improving prescription distribution to optimizing resource allocation.

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We’re Looking at Healthcare All Wrong: Part 2

John Guarino

This article, part of the We’re Looking at Healthcare All Wrong series, explores how patients define value in healthcare and why financial structure so often stands between them an...

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From Coverage to Activation: Designing the Commercial Systems That Win

Shana Gunderson Hua

Coverage alone no longer determines specialty therapy use. Learn how payer policy, clinical workflows, and operational systems shape whether approved therapies reach patients.

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We’re Looking at Healthcare All Wrong: Part 1

John Guarino

Part of the We’re Looking at Healthcare All Wrong series, our first article asks readers to shift perspective on how rational decisions still produce misaligned healthcare outcomes...

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Thinking Before Doing: Why Strategy Still Matters in Market Access

Klick Market Access

Discover why with Klick Market Access, strategy is the process that transforms information into insight and enables alignment, foresight, and lasting impact beyond launch.

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Redefining Access, Innovation, and Impact in Specialty Pharmacy: Insights from Asembia 2025

Jodie Grubb, Liam Stegman

Review how Asembia 2025 spotlighted AI, policy shifts, and how pharmacists will reshape specialty pharmacy with smarter, patient-centered access strategies.

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Checklist: Essential Components of a Successful Patient Support Program

Klick Market Access

This checklist outlines the essential components for designing a successful Patient Support Program (PSP). It covers strategic planning, technology and data utilization, stakehold...

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How-to Guide: Designing Tomorrow’s Patient Support Program Today

Klick Market Access

Unlock the future of patient care with our step-by-step guide to designing next-generation Patient Support Programs (PSPs). This essential resource demonstrates how leveraging cutt...

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Future-Proofing Patient Support Programs: Key Trends and Strategies for Success

Klick Market Access

Patient Support Programs (PSPs) are evolving to provide more personalized and data-driven assistance, significantly enhancing patient outcomes. These programs now feature seamless ...

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Four Ways AI Is Changing Market Access for the Better

Ellen Cappellino, Ryan Slipakoff

“A Win for All: Four Ways AI Is Changing Market Access for the Better,” looks at how AI can improve healthcare by creating a more efficient and patient-centered experience for stak...

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Smashing Siloed Models and Mixed Incentives to Enable Frictionless Access

Ellen Cappellino, Ryan Slipakoff

Addressing the $150 billion challenge of undelivered prescriptions, "Smashing Siloed Models for Frictionless Patient Access" introduces a unified, AI-driven strategy for seamless h...

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El futuro de los programas de apoyo al paciente

Jodie Grubb, MB Caschetta

En la actualidad, la mayoría de los PSP están bien equipados para abordar barreras logísticas, como el apoyo con copagos y la asistencia con autorizaciones previas. Con el tiempo, ...

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Extracción de evidencia del mundo real (RWE) de los programas de apoyo al paciente (PSP)

MB Caschetta, Young Jung

Una revisión sistemática reciente mostró que el 64% de los PSP informan al menos un resultado clínico positivo significativo para los pacientes que toman su producto... ¿su PSP gen...

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Definición y diseño de programas del futuro de apoyo al paciente

Jodie Grubb, Jenna Mitby-Manning

Diseñar un PSP inteligente teniendo en cuenta la estrategia, los resultados finales y la recopilación de datos puede ofrecer una ventaja competitiva distintiva para cualquier produ...

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Creación de programas futuros de apoyo al paciente basados en datos

Jodie Grubb, Beau Barela

Un programa de apoyo al paciente (Patient Support Program, PSP) habilitado por tecnología puede crear una ventaja competitiva para cualquier marca en cualquier momento de su ciclo ...

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Building Data-Driven Patient Support Programs

Klick Market Access

See how data-driven patient support programs (PSPs) can transform healthcare outcomes. This infographic breaks down the essential steps to success, from creating a robust data meas...

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PSPs + RWE = A Competitive Advantage for Success

Klick Market Access

Patient support programs (PSPs) are evolving into vital tools for collecting real-world evidence (RWE), offering a competitive advantage in the healthcare landscape. This infograph...

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