What the Data Says About Rare Diseases
Rare Diseases Aren’t Rare—Here’s Why It Matters
Creado por Brad Aufderheide
Rare diseases are often misunderstood as affecting only a small group with limited societal impact. However, this perception doesn’t reflect reality. Exploring the prevalence, challenges, and lack of treatments reveals the true scope of these conditions.
Take a look at the facts to better understand the impact and the urgent need for innovative solutions in rare disease.
Rare diseases have unique challenges that warrant a different approach to marketing and support. These conditions present distinct challenges that demand specialized solutions.
Explore our perspective with our article “Cancer’s Rare Evolution: Why Oncology Is Borrowing from Rare Disease Playbooks” or take our quiz to separate the rare disease myths from the facts.
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Brad Aufderheide
SVP, Oncology and Rare Disease Strategy
Brad Aufderheide is a member of Klick’s deep bench of savvy strategists, bringing expertise not only in traditional brand marketing but also in cross-cultural intelligence, activation, omnichannel, social, UX, corporate, and gaming. He leads Klick’s oncology and rare disease strategy, leveraging nearly 30 years of experience in HCP and consumer healthcare marketing. A seasoned expert in brand launches, he specializes in marketing strategy, lifecycle planning, market research, branding, and positioning. As a health educator, he integrates adult learning, behavior change theories, and health literacy into his work. With over 15 years in oncology marketing and a decade in rare disease, Brad has supported diverse brands across multiple conditions.
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