Uncovering the Realities of Rare Disease Marketing—Take The Quiz
Creado por Brad Aufderheide
Imagine seeking a parade of doctors and specialists before you finally get a diagnosis. You know something is wrong, but these experts can’t figure it out. So, you spend days, weeks, and even years experiencing misdiagnoses, countless doctor visits, and ineffective treatments.
For around 30 million Americans—and approximately 300 million patients worldwide—this is their reality. Rare disease patients and their care partners are overly familiar with the complicated journey to diagnosis.
Rare disease patients and communities face unique challenges that demand equally unique solutions. Yet, too often, rare diseases are approached like any other category—just with smaller target audiences and budgets. This mindset overlooks the nuances required for success in these specialized markets.
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Brad Aufderheide
SVP, Oncology and Rare Disease Strategy
Brad Aufderheide is a member of Klick’s deep bench of savvy strategists, bringing expertise not only in traditional brand marketing but also in cross-cultural intelligence, activation, omnichannel, social, UX, corporate, and gaming. He leads Klick’s oncology and rare disease strategy, leveraging nearly 30 years of experience in HCP and consumer healthcare marketing. A seasoned expert in brand launches, he specializes in marketing strategy, lifecycle planning, market research, branding, and positioning. As a health educator, he integrates adult learning, behavior change theories, and health literacy into his work. With over 15 years in oncology marketing and a decade in rare disease, Brad has supported diverse brands across multiple conditions.
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