Reinventing the Playbook, Rare Disease is Different
4 Core Principles for Effective Outreach
Creado por Brad Aufderheide
There are many misconceptions about creating successful marketing programs in rare disease. Rare clients face unique challenges that require unique solutions.
So what exactly is the “rare approach?”
Despite these elements, many marketers still believe that the only difference between marketing a rare disease and other categories is the smaller target audiences and budgets.
Explore our perspective with our article “Cancer’s Rare Evolution: Why Oncology Is Borrowing from Rare Disease Playbooks" or take our quiz to separate the rare disease myths from the facts.
Etiquetas
Autor
Brad Aufderheide
SVP, Oncology and Rare Disease Strategy
Brad Aufderheide is a member of Klick’s deep bench of savvy strategists, bringing expertise not only in traditional brand marketing but also in cross-cultural intelligence, activation, omnichannel, social, UX, corporate, and gaming. He leads Klick’s oncology and rare disease strategy, leveraging nearly 30 years of experience in HCP and consumer healthcare marketing. A seasoned expert in brand launches, he specializes in marketing strategy, lifecycle planning, market research, branding, and positioning. As a health educator, he integrates adult learning, behavior change theories, and health literacy into his work. With over 15 years in oncology marketing and a decade in rare disease, Brad has supported diverse brands across multiple conditions.
Contenido relacionado
Ready to Drive Life Sciences Forward?
Experience the transformative power of Klick Health, where deep industry expertise meets cutting-edge AI-driven wisdom.
As your trusted partners in life sciences commercialization, we combine a storied history in healthcare with the latest technologies to elevate every facet of your omnichannel strategy. From crafting engaging narratives to enabling data-driven decision-making, our integrated capabilities ensure you lead the way in transforming patient outcomes through digital health innovation.
Let’s create something transformative together.
