Cultural Forces 2025 Omnibus

From Mediated Existence to Emotions Running High: download the collection

Creado por Meredydd Hardie

19 de enero de 2026

Each year, Klick identifies the cultural forces we believe will shape the next 12 months and beyond. These forces give brands practical ways to navigate change and stay ahead.

In 2025, we grounded our work in FuturePathing, a practice that focuses on building options rather than predicting a single outcome. By exploring the adjacencies that emerge from today’s trends and innovations, we prepare for the future while shaping it.

Learn more about our predictions and the impact of Mediated Existence, Fractured Futures, Generation Algorithm, Context Is Everything, and Emotions Running High in one convenient volume.

Download the Cultural Forces 2025 Omnibus now.


Klick Health is the world’s largest independent commercialization partner for life sciences and a leading full-service pharma marketing partner, serving as agency of record for leading pharma, biotech, and healthcare brands. Klick’s specialized offerings are rooted in deep medical and scientific understanding, including market insights, award-winning creative, and proprietary AI and data models to craft impactful brand narratives and seamless customer journeys. Backed by nearly 250 medical experts and advanced healthcare analytics, Klick delivers integrated marketing strategy and communications, from new product launch strategy to MLR review with real-world evidence, helping brands thrive in today’s complex healthcare landscape. Learn more at Klick.com.

Cultural Forces 2025 Omnibus

Download the collection – Shaping Tomorrow: Navigating the Cultural Forces Redefining Culture and Healthcare in 2025


Autor

Meredydd Hardie

Meredydd Hardie
VP, Group Director Strategy

Meredydd is passionate about uncovering insights at the intersection of people, culture, and brand. With 15 years of experience, she has honed her skill translating signals into strategic intelligence. Her past roles in marketing involved providing innovative research methodologies and strategic insights for major brands like Coca-Cola and Toyota, enhancing their understanding of audience dynamics. At Klick, Meredydd applies her market research expertise across various healthcare domains, including oncology and mental health. She specializes in integrating diverse signal sources into research outputs from digital to market research, to guide Klick’s teams and clients in navigating the forces shaping the future.

Ready to Drive Life Sciences Forward?

Experience the transformative power of Klick Health, where deep industry expertise meets cutting-edge AI-driven wisdom.

As your trusted partners in life sciences commercialization, we combine a storied history in healthcare with the latest technologies to elevate every facet of your omnichannel strategy. From crafting engaging narratives to enabling data-driven decision-making, our integrated capabilities ensure you lead the way in transforming patient outcomes through digital health innovation.

Let's create something transformative together.

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