Context-driven healthcare communication builds trust, boosts patient engagement, and empowers better decisions by delivering transparency and personalized relevance.

Meredydd Hardie

Cultural Forces 2025: Context Is Everything

“Generation Algorithm” explores how algorithms shape healthcare decisions, patient behavior, and pharma strategy, raising new questions about autonomy and trust.

Cultural Forces 2025: Generation Algorithm

Traditional pharma speaker programs are outdated. Learn how HCP education must evolve into personalized, interactive, omnichannel experiences. 

Brian Raineri

Deconstructing Speaker Programs: A Call to Rethink How Pharma Educates HCPs

Read how ASCO 2025 spotlighted breakthrough innovations and their impact on the cancer care community—and what it means for teams shaping the future of oncology.

Jorge Durand

Innovation with Purpose: Patients and the Cancer Community at the Heart of ASCO 2025

“Fractured Futures,” the second Cultural Forces article, examines how gender is shaping digital and health experiences and its effect on care, equity, and innovation.

Cultural Forces 2025: Fractured Futures

Understand how life sciences leaders can ease the cognitive and emotional load oncologists face amid data overload, burnout, and nonstop decision-making.

Brad Aufderheide

Alexander Levine

Navigating Oncology’s New Era: A Day in the Life of Today’s Oncologist

In this interview, Klick Health’s Jasmine Singh sits down with Dr. Rahul Banerjee from Fred Hutchinson Cancer Institute to discuss the concept of “Time Toxicity” in cancer care. They explore how the extensive hours patients spend attending medical appointments, undergoing tests, and managing medications impact treatment decisions, quality of life, and patient outcomes. Dr. Banerjee also highlights how clinical practice and industry standards can evolve to better prioritize patient-centered care.

Rahul Banerjee

Jasmine Singh

Understanding the Unspoken Burden of Time Toxicity

Google’s cookie deprecation pause is reshaping pharma media strategy. This POV explains what it means now and how to stay prepared for what’s next.

Kristy Quagliariello

A Quiet Collapse of a Cookieless Future

Part of Klick’s Difference-Making Strategy series, explore how PR, influence, and strategy evolve when brands focus on earning attention, not just buying it.

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