Year in Review

Discover our top insights on transforming healthcare. From the impact of AI to new approaches to strategic challenges, these articles will help prepare you for what’s next.

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Enhancing MLR Review Efficiency in Pharma Through AI and Automation

Alfred Whitehead

AI and automation are transforming MLR review by improving efficiency, reducing rework, and enabling compliant content reuse. Discover how to unlock speed without sacrificing accur...

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From No to Know: Translating Regulatory Setbacks into Competitive Advantages

Cassandra Carroll, Kaitlyn Delano, Kinza Maxood, Vrudhi Shah

Explore how the FDA’s release of 200+ CRLs reveals patterns in regulatory submission failures, helping teams anticipate risks, refine strategy, and accelerate approval.

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Deconstructing Speaker Programs: A Call to Rethink How Pharma Educates HCPs

Brian Raineri

Traditional pharma speaker programs are outdated. Learn how HCP education must evolve into personalized, interactive, omnichannel experiences.

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New Frontiers under a Bluesky: Fostering Scientific Exchange Through Social Media

Quentin O'Brien

​​This POV highlights Bluesky as a new frontier for medical affairs, enabling scientific exchange, KOL/DOL engagement, and data amplification through unique features.

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Exploring Optionality and Brand Resilience

Brian Kaiser, Meredydd Hardie

See how pharma brands can use AI, scenario planning, and strategic flexibility to anticipate market shifts, adapt to uncertainty, and drive long-term success.

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Choosing Salesforce or Veeva Isn’t the Decision—How You Approach It Is

Lennie Kwan

Veeva or Salesforce? The real decision is which CRM platform aligns with your organization’s approach to AI, data, and sales force engagement.

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