Work with Social Purpose

Our strategists, creatives, and medical minds reflect on the work, ideas, and themes that defined their Cannes Lions 2026 experience.

A first-timer's take on Cannes Lions 2026 and what the best work of the week reveals about intention, craft, and the case for doing the absolute most.

Five quotes from Cannes Lions 2026, from Oprah to Apple's Eddy Cue, stayed with Rich Levy. Discover the ideas that reframed how he thinks about creativity and purpose.

Amy Fortunato reflects on Susan Credle's Lion of St. Mark speech at Cannes Lions 2026 and what her words on legacy, ambition, and lasting work meant to her.

After a historic award season, Rich Levy reflects on Cannes with less pressure, more inspiration, deep pride in our work, and true appreciation for others’ ideas.

As a Cannes jury member, Amy Fortunato reflects on pharma’s evolution—where humor, purposeful craft, and cultural nuance drive deeper, more meaningful connections.

Trigger: Sexual content. A short film about women’s sexual health that outsmarts discriminatory social media algorithms using metaphors that aren’t flagged by AI.

Trigger: Disability bias. Inspired by the journey of a man with Down syndrome, this animated film focuses on resilience, acceptance, and inclusion for Café Joyeux.

Triggers: Mental health, abandonment. Spotlighting the mental health benefits of pets in this powerful animated short for nonprofit PAWS NY.

Trigger: Sexual assault. Hot sauce was turned into an affordable and accessible self-defense tool to help women protect themselves during Brazil’s Carnival.

Lifesaving Radio, the world’s first AI-healthcare radio station, helped enhance surgical accuracy and efficiency, and includes the AC/DC-inspired Highway to Heal album.

Trigger: Reproductive rights. A campaign designed to bring together individuals who want to help protect reproductive freedom following the overturning of Roe v. Wade.

Triggers: Pediatric cancer, gun violence. Made for Change the Ref, this coming-of-age short film highlights the leading killers of children and teens in the US.

Trigger: Mental health. Inspired by classic choking posters, this vivid series prompts conversations about emotions and links suppression to health risks.

The Poisonous Apparel campaign for Crann Organic exposes toxins in children’s clothing, challenges fast-fashion practices, and pushes for stronger regulation.

Trigger: Mental health. Kids’ stress can go unnoticed, so the Stress Controller gaming device tracks their heart rate and helps flag early mental health issues.

In collaboration with the Survival Stock global image bank, and co-created by cancer patients, marketers can license real portrayals while funding cancer research.

The groundbreaking app uses under 10 seconds of voice samples and AI to detect Type 2 diabetes.

Trigger Warning: Human trafficking. This dual-screen short reveals the hidden signs of trafficking, exposing control and manipulation behind a romantic weekend escape.

Inspired by a true story, this film follows a couple after one of them finds an abandoned baby in a NYC subway and shows there is no wrong way to build a family.