Market Access

This curated collection highlights Klick’s expertise in Market Access, showcasing how AI and data-driven solutions remove barriers to access throughout the treatment journey. These pieces offer actionable strategies to drive sustainable, patient-centered innovations across the healthcare ecosystem, from improving prescription distribution to optimizing resource allocation.

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We’re Looking at Healthcare All Wrong: Part 2

John Guarino

This article, part of the We’re Looking at Healthcare All Wrong series, explores how patients define value in healthcare and why financial structure so often stands between them an...

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From Coverage to Activation: Designing the Commercial Systems That Win

Shana Gunderson Hua

Coverage alone no longer determines specialty therapy use. Learn how payer policy, clinical workflows, and operational systems shape whether approved therapies reach patients.

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We’re Looking at Healthcare All Wrong: Part 1

John Guarino

Part of the We’re Looking at Healthcare All Wrong series, our first article asks readers to shift perspective on how rational decisions still produce misaligned healthcare outcomes...

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Thinking Before Doing: Why Strategy Still Matters in Market Access

Klick Market Access

Discover why with Klick Market Access, strategy is the process that transforms information into insight and enables alignment, foresight, and lasting impact beyond launch.

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Redefining Access, Innovation, and Impact in Specialty Pharmacy: Insights from Asembia 2025

Jodie Grubb, Liam Stegman

Review how Asembia 2025 spotlighted AI, policy shifts, and how pharmacists will reshape specialty pharmacy with smarter, patient-centered access strategies.

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Checklist: Essential Components of a Successful Patient Support Program

Klick Market Access

This checklist outlines the essential components for designing a successful Patient Support Program (PSP). It covers strategic planning, technology and data utilization, stakehold...

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How-to Guide: Designing Tomorrow’s Patient Support Program Today

Klick Market Access

Unlock the future of patient care with our step-by-step guide to designing next-generation Patient Support Programs (PSPs). This essential resource demonstrates how leveraging cutt...

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Future-Proofing Patient Support Programs: Key Trends and Strategies for Success

Klick Market Access

Patient Support Programs (PSPs) are evolving to provide more personalized and data-driven assistance, significantly enhancing patient outcomes. These programs now feature seamless ...

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Four Ways AI Is Changing Market Access for the Better

Ellen Cappellino, Ryan Slipakoff

“A Win for All: Four Ways AI Is Changing Market Access for the Better,” looks at how AI can improve healthcare by creating a more efficient and patient-centered experience for stak...

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Smashing Siloed Models and Mixed Incentives to Enable Frictionless Access

Ellen Cappellino, Ryan Slipakoff

Addressing the $150 billion challenge of undelivered prescriptions, "Smashing Siloed Models for Frictionless Patient Access" introduces a unified, AI-driven strategy for seamless h...

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Die Zukunft von Patientenunterstützungsprogrammen

Jodie Grubb, MB Caschetta

Heute sind die meisten PSPs gut ausgestattet, um logistische Barrieren wie Copay-Unterstützung und vorherige Autorisierungsunterstützung zu bewältigen. Im Laufe der Zeit haben sie ...

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Gewinnung von Real-World Evidence (RWE) aus Patientenunterstützungsprogrammen (PSPs)

MB Caschetta, Young Jung

Eine kürzlich durchgeführte systematische Überprüfung hat gezeigt, dass 64 % der PSPs mindestens ein signifikant positives klinisches Ergebnis für Patienten melden, die ihr Produkt...

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Definition und Entwicklung von Patientenunterstützungsprogrammen der Zukunft

Jodie Grubb, Jenna Mitby-Manning

Die Entwicklung eines intelligenten PSP mit Blick auf Strategie, Endergebnisse und Datenerfassung kann einen deutlichen Wettbewerbsvorteil für jedes Produkt in jedem Krankheitszust...

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Aufbau von datengesteuerten Patientenunterstützungsprogrammen der Zukunft

Jodie Grubb, Beau Barela

Ein technologiegestütztes Patientenunterstützungsprogramm (PSP) kann zu jedem Zeitpunkt im Lebenszyklus einen Wettbewerbsvorteil für jede Marke schaffen. Unsere Aufgabe ist es, Kun...

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Building Data-Driven Patient Support Programs

Klick Market Access

See how data-driven patient support programs (PSPs) can transform healthcare outcomes. This infographic breaks down the essential steps to success, from creating a robust data meas...

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PSPs + RWE = A Competitive Advantage for Success

Klick Market Access

Patient support programs (PSPs) are evolving into vital tools for collecting real-world evidence (RWE), offering a competitive advantage in the healthcare landscape. This infograph...

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