AI

Explore the macro trends reshaping oncology, from the pace of FDA approvals and liquid biopsy to AI, and what each means for pharma brand teams.

Explore how AI is transforming global pharma marketing by absorbing complexity across markets and empowering teams to operate with clarity, speed, and impact.

AI is reshaping how brands are discovered, framed, and chosen. Learn how Generative Everything Optimization helps brands stay visible and competitive.

Part of Klick’s Difference-Making Strategy series, explore how direct-to-patient access and AI are reshaping pharma launches, trust, and patient experiences.

Read how ASH 2025 highlighted AI moving from promise to practice in hem-onc and what it means for shaping the future of care.

Pharma teams rely on vast amounts of data to guide strategy, yet the answers they need often remain buried. Integrating these data signals turns complexity into clarity and confide...

Agentic AI introduces a new era of autonomous digital coworkers—independent, adaptable systems that research, design, and deliver.

Discover HCP AI FocusGroup™, an AI-powered tool for precise, predictive, and actionable HCP insights. Download the intake form to customize your virtual focus group.

“Fractured Futures,” the second Cultural Forces article, examines how gender is shaping digital and health experiences and its effect on care, equity, and innovation.

Oncology engagement is evolving. Learn how AI, real-world data, and digital behaviors are reshaping how we connect with time-pressed HCPs in a fast-moving field.

AI and automation are transforming MLR review by improving efficiency, reducing rework, and enabling compliant content reuse. Discover how to unlock speed without sacrificing accur...

Focus groups can’t keep pace with the urgency of oncology. AI-driven simulations are changing the game—delivering insights on how oncologists respond to efficacy, safety, and compe...

Pharma is evolving. Explore key shifts from Pharma USA 2025, from operationalizing precision to building trust, access, and human-centric engagement.

AI is transforming pharma, but adoption challenges remain. From scaling AI literacy to balancing innovation with compliance, discover key insights from the “Age of AI, Europe.”

AI is transforming medical affairs and driving engagement. To stay ahead, teams must embrace AI, upskill, and adapt. Read the full article for post-conference insights from the 202...

This POV examines how generative AI transforms pharma by boosting efficiency, enabling hybrid AI-human workflows, and paving the way for agentic AI to manage entire processes.

Advancements in AI are transforming the paid search landscape, altering how users find information and interact with search engines. “AI Revolution: The Present and Future of Paid ...

In Part 2 of our virtual influencers series, we transition from examining the role of virtual influencers to actively creating and cultivating a brand character of your own. Whethe...

Explore the revolutionary world of virtual influencers in Part One of our series. These digital personas, powered by advanced generative AI, offer brands unparalleled control over ...

With the potential for generative AI to enable natural player interactions in video games, "The Regulatory Tightrope: AI, Gaming, and Healthcare Marketing" explores the balancing a...

“A Win for All: Four Ways AI Is Changing Market Access for the Better,” looks at how AI can improve healthcare by creating a more efficient and patient-centered experience for stak...

Imagine a world where AI transcends traditional problem-solving to understand and respond to human emotions. This emerging era of “empathy engines” is set to transform how we expe...

Capitalize on the seismic shifts in search technology with “Understanding GenAI Search and Its Impact on Pharma Marketing: Starting with Unbranded Content.” As generative AI introd...

Balancing cost-efficiency while maintaining brand integrity presents a significant challenge in content creation. Standalone content factories and AI solutions often risk diluting ...

Far from signaling the end, AI is transforming the role of pharma reps, turning them into tech-savvy advocates for better patient care. “Death of the Pharma Rep? AI Says ‘Not So ...

Generative AI signifies a shift from the Information Age to the Wisdom Age, with the focus shifting from simple data gathering to the nuanced application of wisdom. This shift is c...

Explore the transformative role of Generative AI in pharmaceutical marketing through Klick’s comprehensive perspective. Discover how AI-driven technologies enhance creativity, pers...

This POV outlines how generative AI can be leveraged to create marketing materials that promote health equity, emphasizing the importance of cross-cultural strategies in reaching d...

Explore how Klick utilizes AI in healthcare strategy, including advanced tools like GPT-4 and Claude. Discover the practical applications of AI in marketing and how proprietary and...

In this piece, we dive into the intersection of artificial intelligence and omnichannel marketing with the introduction of Genome Perspective. It offers a detailed look at how our ...