Mastering the Transition: The CRM Rivalries Reshaping Healthcare
Authored by Lennie Kwan
Author
Lennie Kwan
Senior Vice President, Enterprise Platforms
As SVP of Technology for Enterprise Platforms at Klick Health, Lennie leads the Salesforce and Veeva practice, driving transformative digital solutions in CRM, marketing automation, and data analytics. With 17 years of experience across industries, he specializes in creating customer-centric innovations that enhance patient care and healthcare engagement. Lennie’s career highlights include shaping CRM strategy at TELUS, leading pivotal marketing and sales innovations at Manulife/John Hancock, and driving growth at Race Roster, contributing to its acquisition by ASICS. Globally, he has helped top-tier running events evolve into data-driven marketing powerhouses. At Klick, Lennie oversees the CRM Center of Excellence, spearheading initiatives that leverage Salesforce’s full ecosystem, including Veeva CRM and Health Cloud. His approach blends business acumen with IT expertise to build resilient platforms that redefine healthcare communication and outcomes.
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